77%
of workers globally have experienced burnout at their current job
Your people are performing.But are theyaligned?
aligned?
Noww Club is an AI-powered employee wellbeing membership built around identity alignment: helping organisations understand and close the gap between how their people are living and who they actually are.
Privacy-first · India & UAE
2×
Alignment Index in 6 weeks
70%
Day 30 retention
5 to 8 min
daily rituals
0
profiles shared with HR
The gap
Organisations invest in wellness.Burnout keeps rising.
The problem isn't awareness. It's that most programmes aren't personal enough to stick.
$1T
lost annually in productivity due to depression and anxiety
61%
of employees with low wellbeing are more likely to leave
The real issue
People aren't disengaged because they don't care.They're disengaged because the work doesn't fit who they are.
That gap between identity and role is what quiet quitting, burnout, and turnover are really measuring.
Our belief
Most wellness programmes ask people to do more.
Noww asks them to becomemore themselves.
You
Values
What matters most
Identity
Nine dimensions.One you.
Not steps. Not sleep scores. A living map of who someone is, with rituals that follow.
The platform
A system, not another app.
Four layers make Noww stick where other programmes fade. Each one private, personal, and built for the whole week.
Outcomes
Outcomes you can take to the board.
Retention, productivity, morale, and reporting, without rolling out another programme your people ignore.
70%
Day-30 retention in beta
A programme people actually open. Personal by design, not another generic wellness app.
Retention
Less quiet quitting
Close the identity-role gap before it surfaces in exit interviews or disengagement scores.
Productivity
Clearer output
When people work from alignment, not exhaustion, output improves without adding pressure.
Morale
Stronger teams
Individuals who feel seen show up differently for the people around them.
Reporting
Data HR can trust
Monthly aggregate wellbeing trends. Meaningful signal, zero individual exposure.
How it works
Turn identity into measurable performance.
Most organisations roll out wellness tools their people never open. Surveys return averages, not alignment. Managers are left guessing why engagement keeps slipping.
Noww offers a clearer path: one integrated system to map who your people are, build practice around that, and measure what actually changed, without another point solution.
01
IdentityMap who they are
Each person builds a nine-dimension profile in under ten minutes. Personal, private, and far beyond a pulse survey.
The foundation every ritual and insight is built on.
02
PracticeRituals that stick
Five to eight minutes a day. Prompts matched to the individual, in the apps and rhythms they already have.
Daily, evening, and weekly touchpoints people actually open.
03
IntelligenceProof you can report
Alignment and wellbeing trends, aggregated monthly. Signal for leadership, without exposing anyone.
Connect your people investment to retention, morale, and performance.
One partner. One identity layer. One rhythm of practice. And the confidence of knowing your workforce is becoming more aligned, not just more surveyed.
Proof
What transformation looks like.
People who showed up for themselves, every day.
2×
Alignment Index improvement within the first six weeks.
70%
retention at Day 30 in beta.
~90
daily rituals completed across the cohort.
0
individual profiles shared with employers.
Beta cohort findings. Aggregate trends only. No individual data exposed.
Contact
Let's start with a conversation.
30 minutes to understand your people, team size, and what success looks like.
- Live in India and UAE
- Individual data never shared
- Privacy-first by design
- No commitments, just clarity